About CBE
Shenzhen is a gathering place for leading cross-border e-commerce enterprises. Nearly 80% of Chinese sellers on the cross-border e-commerce platforms led by Amazon come from Shenzhen, it drives the steady development of upstream and downstream manufacturers, logistics and cross-border e-commerce related service enterprises. The comprehensive score of Shenzhen integrated pilot zones for cross-border
e-commerc ranks first in China, and ranks first in industrial ecology index and growth potential index.
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The first exhibition began in 2015, focusing on the product display specially provided by cross-border e-commerce, covering mainstream cross-border e-commerce platforms and upstream and downstream service providers, and covering more than 30 industrial belts in China. Through products selection, platform policy interpretation, professional forum activities focusing on different problems in different countries and regions, and multiple resource business matching activities, from product selection, operation, logistics and supply chain management, display the whole industrial chain of cross-border e-commerce comprehensively, and create a professional, high-end and high-quality industry network.

Exhibit Profile

1. Cross border e-commerce products:
① 3C Digital: Home Office, small household appliances, digital products, electrical appliances, mobile phones and peripherals, computer accessories, vehicle electronic products
② Outdoor and sporting goods: outdoor sports products, camping products, water sports products, ice and snow sports products, competition equipment, fitness equipment, intelligent wear, outdoor cycling
③ Clothing, shoes and hats and home textiles: Women's wear, men's wear, children's wear, underwear, sportswear, shoes and hats, home textiles, bedding
④ Beauty personal care: skin care products, cosmetics, personal care, hair care products, shampoo products
⑤ Hardware: hardware tools, DIY home improvement tools, pastoral tools, kitchenware, cookware, bathroom products
⑥ Others: Stationery and gifts, jewelry and luxury accessories, watches and clocks, artworks, pet products, fashion accessories, bags and leather goods, mother and baby products

2. Service providers
① Platforms
② Logistics forwarder, overseas warehouse, customs clearance, supply chain management, etc
③ Payment, marketing, training, finance and taxation, intellectual property, products selection, operation, software, design, live broadcast etc

Visitor from

1. Cross border e-commerce platform, cross-border e-commerce sellers and independent station seller


2. International freight forwarders, overseas warehouses, FBA logistics, supply chain management and other cross-border e-commerce service providers, foreign trade comprehensive service enterprises


3. Brands, agents, wholesalers and retailers


4. Import & Export trade companies


5. Foreign trade factories



Why Choose CBE?

1、Focus on the latest developments in the industry and interpret the highlights of cross-border e-commerce industry: Displaying products from dozens of domestic industrial belts, to help Chinese traditional enterprises to open the era of cross-border e-commerce, and to make Chinese brands stand out globally.


2、Magnificent scale, Global radiation: Held concurrently with China (Shenzhen) International Home Appliances and Consumer Electronics Fair 2022, China (Shenzhen) International Outdoor and Sporting Goods Fair 2022, massive resources throughout the industry upstream and downstream industrial chain, more than 140000 professional visits.


3、Build a professional face-to-face and efficient docking platform for suppliers and demanders: to solve the difficulties for the operators and managers of enterprises, select high-quality and all-round solution providers; To integrate resources, strengthen contacts with target buyers, and promote mutually beneficial cooperation between enterprises.


4、High-level Business Matching for leading enterprises, elite talents, business executives, industry leaders, etc.


5、Competing for Industry Awards, tapping the innovation power of the industry, commending the industry leaders, highlighting the strength and style of the company.


6、Forums & Summits, famous people gathered: Focus on the hot issues and topics of Cross-border E-commerce, Practical experience sharing, high-end business matching, leading representatives of corporate executives together, it's a global industry event that cannot be missed.


7、Digital & Strong Promotion for exhibitors: you will have the opportunity to obtain various advertising resources for free (Live broadcasting for interview, Logo on signs, Logo displayed on the Forums, Video carousels, Flyers in the forum data bag ) , offline / online advertising ( Exhibition Catalogue, invitations and other printed materials, EDM E-mail to visitors, official website / WeChat Subscription / Sina micro-blog / Self-media channels, etc. all-year corporate news free promotion), 10-15 minutes of speech time , new product release , Live interview of booth, Live broadcast of goods in Live-broadcast Room and many other value-added services.



Strong promotion